Newsflash:
Xbox 360 Invites Everyone to Play
Published September 3, 2008
Imagine if friends and families had the ability to instantly watch
movies from Netflix, live out their musical fantasies through Rock Band
2 and Lips, star in their own Hollywood classics with You’re in the
Movies, or have the power to never miss the latest episode of
Heroes—all from one device, starting at $199.*
Xbox 360 is the most affordable next-generation console
on the market, offering something for everyone.
That device is Xbox 360®, and today Microsoft announced lower retail
prices for the gaming and entertainment console in the United States,
which offers the leading Xbox LIVE® service. Beginning September 5,
Xbox 360 Arcade retails for the estimated price of $199.99, the Xbox
360 console for $299.99, and Xbox 360 Elite for $399.99.
Industry Milestone
“We are thrilled to be the first next-generation console on the market
to reach $199, a price that invites everyone to enjoy Xbox 360,” said
Don Mattrick, senior vice president of the Interactive Entertainment
Business at Microsoft. “Xbox 360 delivers amazing performance at an
extraordinary value with the leading online service and best lineup of
games, downloadable movies and TV shows available from a console. The
majority of consumers make the decision to buy consoles once the price
falls to this mark, making this an important milestone for consumers
and the industry.”
No matter what kind of game makes your heart
race, Xbox 360 has something for everyone.
History shows that more than 75 percent of all console sales happen
after the price falls below the $200 mark. For millions of consumers
who have been waiting for the perfect time to buy an Xbox 360 console,
their moment has finally arrived. At $199, Xbox 360 is the most
affordable next-generation console on the market, offering something
for everyone with the most dynamic, interactive entertainment
experiences available.
Digital Entertainment Powerhouse
Xbox 360 Arcade plus a 12-month Xbox LIVE Gold Membership and a Netflix
subscription costs $100 less than 12 months of digital cable. Xbox 360
invites everyone into a limitless world where the best games, movies
and TV shows can be enjoyed live side-by-side with your personal
pictures and music library.
No matter what kind of game makes your heart race, Xbox 360 has
something for everyone. Music lovers can play new games such as Lips,
the only singing game that offers wireless motion-sensitive microphones
and the ability to sing along to your own music collection.**
If you’re ready to rock and roll, Guitar Hero® World Tour and Rock
Band 2 let you virtually step into the shoes of your favorite bands.
Enjoy family-friendly games such as the big-screen movie-maker You’re
in the Movies and blockbusters such as Gears of War® 2, the biggest
entertainment event of this holiday season. With Xbox LIVE Arcade,
downloadable games are available that the entire family can
enjoy—titles such as Braid, Castle Crashers, Geometry Wars: Retro
Evolved 2, PAC-MAN Championship Edition, and UNO®.***
Hi-Def Movies and TV Shows
Whether you want access to streaming movies and TV shows or a library
of high-definition content, it’s on Xbox 360. Starting this fall, Xbox
360 is the only game console to offer instant streaming of more than
12,000 feature films and television shows from Netflix.****
In addition, the Xbox LIVE Video store has more than twice as many
hours of high-definition (HD) movies and TV shows than the nearest
competitor.***** Download your favorite TV shows such as 30 Rock, The
Office, and House, or even get a little old school with episodes of The
A-Team. If it’s movies you want, check out the latest blockbusters and
the best in family films, cult classics, horror and much more, all
available through Xbox LIVE and Xbox 360.